lOGOS & IDENTITY
LOGO DESIGN: THE HAPPY HOUR THEATRE
Client: The Happy Hour Theatre
PROJECT SUMMARY
The Happy Hour Theatre is a Sacramento community theatre group with a unique concept: Hour-long collections of short plays, or “Happy Hours”. This client requested a logo with an art deco flair that pays homage to their cheeky play on words.
LOGO DESIGN: fNX FITNESS
Client: FNX Fitness
PROJECT SUMMARY
FNX Fitness (a personal training company) requested a logo that felt strong and inspiring while referencing a Phoenix as it rises from the ashes. This client’s logo needed to suit a variety of applications, including web pages, social media, apparel, and signage.
LOGO DESIGN: WHIMSEY & WISHES
Client: Whimsey & Wishes Event Entertainment
PROJECT SUMMARY
Whimsy & Wishes specializes in providing entertainment for children’s parties. This client needed an upgrade from an existing, outdated logo which already referenced a dandelion. The client wanted their new identity to be upbeat and whimsical to reflect the nature of their work while establishing themselves as an efficient and trustworthy business.
LOGO & iDENTITY: AMERICAN LIGHTING
Client: American Lighting Store
PROJECT SUMMARY
American Lighting Store is an online retailer offering lighting and home décor products with a strong focus on American-made quality and honest communication. The brand needed an identity that felt expansive and free-spirited, while still conveying strength and trust.
This project included developing a logo, custom color palette, and full brand guidelines, along with creating unique illustrations and icons that highlighted the company’s core values and distinct service offerings. The result is a clean, confident brand system that reflects both craftsmanship and authenticity.
